The Bulletproof Facebook Formula
In this guide I'm going to show you EXACTLY how to avoid random bans and shutdowns from Facebook so you can get back to business with scaling your store
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Finally The Solution You've Been Searching For To The #1 Problem In Ecommerce Today ALL In One Place
Hey Friend,
My name is John Casto and I've been EXACTLY where you are now - struggling with Facebook shutting you down by banning your Business Managers, Ad Accounts or even Permanently Restricting your profile from advertising 🤬
What's even more frustrating is when you put the money or time in (sometimes both) to get a new account and WHAM - you wake up the next day with everything shut down and permanently restricted
So what do you do? Well, you'll need new accounts for sure but....
....how embarrassing and frustrating is it to have to go to your friends and family to get a new account so you can launch your ads again FAST (I'm sure a few of you asked grandma) only to have it shut down right away or within a matter of days?
So the BAD news is that it's not getting easier - Facebook is getting smarter by the minute and scaling to $30k per day in a single ad account is almost out of the question unless you have an existing brand with long standing history.
But the GOOD news is that you're not too far away from $5-10k per day per store with what I'm going to share with you here
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So Where Do We Start?
Listen, I've tested countless approaches from buying profiles, making profiles and even renting profiles. Just in 2021 alone I've invested nearly $50,000 in testing different methods and approaches to master this system and really figure out what triggers facebook and how to run without issues at scale
The good news for you is that I've spent all of the time and money to give you the "shortcut" to exactly what works
But here's the thing - getting a new profile or business manager won't just make your problems go away right away....
It's not hard to guess that Facebook understands our behavior and has some level of pattern recognition, so there is a bit of a process to all of this...there's an "art" you can say
What's "cool" about it is that most people are lazy and will give up
This is good for you because by following my system you'll have a competitive edge from your competition immediately...you'll be advertising and they will be quitting (how cool is that?)
So let's first talk about what you'll need to create a Facebook Profile system and what triggers Facebook to ban you
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What Triggers Facebook To Ban You
Here's a list of the "typical" things that will trigger facebook to ban you
1) Being logged into multiple profiles on one device
I find more than 2 profiles on one computer will easily cause security flags and you could potentially lose the accounts (unless it's your original profile with years of history). If you have 3+ profiles logged into the same device, you'll at the very least be regularly having to reset your password etc. due to security flags
2) Trying to advertise too quickly
If you make a fake account, you'll almost certainly have it killed by Facebook if you attempt to advertise within days or even weeks of creation.
What's crazy is if you even have a REAL account that's new to advertising, you're almost guaranteed to have it immediately restricted and then required to submit a form of ID for verification when first attempting to create campaigns etc.
3) Violating Policy Consistently
This one is obvious - but should be said. If you constantly are having ads disapproved because you're selling stuff Facebook hates, you run the risk of having your Business Manager Banned or profile Restricted suddenly.
4) Re-using the same domain
This is specific to if you have issues with ads, Business managers being banned or ad accounts etc. running traffic to one URL. If you open a new account and start running ads to that same URL, there's always a possibility it can be linked back. Now that we're in 2022 and things have changed with Facebook (again) I find this to NOT be as much of an issue, but more of a "best practice".
5) Low Page Score
If the fan page you use to advertise with drops below a 2 and your Business Manager is unverified, you run the risk of being disabled suddenly. This is especially true if you've also done any of the points I made above.
6) Re-using Payment Methods
This one you can probably get away with from what I've seen, but in my opinion it's better to not do it if you don't need to. The process to get a profile fully advertising with no issues can be time intensive, so no reason to waste time or effort by losing profiles if you don't need to.
7) Not Warming Up The Profile or Business Manager
Showing regular activity and gradually taking actions is KEY today with Facebook and advertising. For example, if you add an employee or admin to your business manager then immediately add a payment method, these "admin" actions as I call them are triggers for Facebook to suddenly disable the profile and/or business manager for no reason.
8) Not Using Facebook Agency Ad Accounts
Months ago I would've recommended nothing BUT regular ad accounts - but with Facebook's systems and triggers regularly shifting, it's not uncommon to lose some regular ad accounts and even see them permanently disabled when following policy for days, weeks or months.
This List Is Not Everything But It IS A Lot Of The Typical Facebook Triggers
So now that we know what triggers facebook, let's talk about what to do to create a system and process that makes you BULLETPROOF to unnecessary shutdowns
Here's What You'll Need To Setup An Unbreakable System To Advertise & Scale On Facebook
1) Multiple Profiles - Ideally 6-10 in total (real profiles work best)
2) Software to manage your profiles and show Facebook unique IP addresses
3) Proxies for the IPs
4) Multiple payment methods
5) Multiple domains on your Shopify store or offer
6) A process to "warmup" your accounts"
7) Agency Ad Accounts
8) Patience :)
We'll go into these all in detail below
So why is all of this necessary?
The thing is that Facebook is SUPER sensitive - if you take too many specific actions within minutes of each other, their system will ban you immediately without warning
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Bulletproof Tip #1
Use Agency Accounts After Setting Up Your System
You've probably heard about "agency accounts" but let me give you the truth below. You see, they're not as "magical" and perfect as people will make you think for several reasons - one being that unless you're a bigger spender (at least $500-$1,000 per day over time) most agencies won't want to do business with you.
Also, you'll want to know that you will need to build out a full system to use them if you plan to use Agency Ad Accounts
Either way, here's the pros and cons of Agency Ad Accounts
So the pros are:
1) No daily spend limit - scale to the moon FAST
2) Fast ad account recovery and reactivation
3) If the ad account gets permanently banned, they will replace it
Now there are a few downsides such as:
1) You'll need a full system built out with properly warmed up and connected business managers, profiles, etc. like we show in the Facebook Bulletproof System
2) You'll have a monthly retainer/fee to use the accounts (think of it like a gym membership)
3) Pre-payment of your ad spend is required by wire transfer or credit card payment
Click here to get access to the BEST agency ad account contacts who offer:
✅ The cheapest rates for agency fees
✅ Fast ad account reactivation (typically 24-48 hours max)
✅ Access to multiple ad accounts with no extra fees
✅ Same day ad account credit balance once you fund your ad accounts
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Bulletproof Tip #2
Setup Multilogin + Proxies
Facebook HATES when you have multiple profiles logging in to the same device, so using software to manage these profiles (browser sessions as they're called) and proxies to show facebook a different IP address (shows facebook a different computer to an extent) are going to set you up for success
The software I recommend is called Multilgoin which will cost you just over $100 USD per month. You can find alternative options at a lower cost such as GoLogin (get a free month with code 'WOLF')
You'll need to rent proxies (the IP addresses) - I've tested some super cheap ones that will cost only a few dollars per IP address such as MyPivateProxy that will bill you for a flat rate usage.
I've also tested other services such as Luminati which will charge you by Data Usage which adds up super fast and can be very expensive. They're probably the BEST option and will have the least issues with Facebook overtime, but in my opinion having multiple profiles setup on one of the first 2 recommended proxy services with Multilogin will work almost as well and will save you thousands in expenses over the course of a year.
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Bulletproof Tip #3
Get More Profiles & Business Managers
I recommend 10+ profiles in total which you can get from (ideally in this order)
1) Real Profiles - Friends & Family or account resellers
2) Farmed accounts, created by bots
3) Create on your own (hardest and slowest)
Once you have at least 10 profiles and several purchased verified Business Managers, then you should be able to start advertising within a few days on the verified Business Manager with any of the profiles if you do things correctly
*SUPER IMPORTANT*
Warmup your profiles properly - if you don't have a solid process like I've developed with the Bulletproof Facebook System, you'll still see your profiles getting Restricted with no solution and Business Managers getting instantly disabled with ad accounts going down
Also, as you begin to advertise with your Verified Business Manager, I would start creating and warming up the Business Managers on the profiles you've purchased (you can make 2-3 business managers per profile)
This means within weeks you can have a total of 20-30 Business Managers as backups! (more than you'll ever need)
I hope that helps you see the full picture as to why the agency accounts you can rent may be more expensive, but also get your cash flow moving immediately as you build out this system that will be your own and fully running with minimal limits within weeks 🔥 If you want help with all of this because the warmup process IS one of the most important parts of this whole system, then check this out
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Bulletproof Tip #4
Verify Your Business Managers
Verifying Business Managers are a PAIN
The funny thing is that you can submit the same documents and information to Facebook for 10 Business Managers, while maybe 3 will get verified and the other 7 will either never get verified for some reason or you'll have to problem solve constantly
Here's what you'll need
1) A business Entity
2) SS-4 Document
3) EIN Document from the IRS
4) Articles of Incorporation
5) Your Phone Bill
6) A phone you can confirm with
7) A website
This is a tricky process but well worth your time if you can get an extra 5-10 verified business managers. I find verified BMs are far less likely to be disabled or have issues and if you are disabled (which is very possible) you're required to be verified to appeal, so you might as well do it before starting to advertise
You will run into some rejections typically (there are some tricks to it that I share with my inner circle members to "hack" this part of the process to get verified in minutes) so be ready to have your documents rejected a few times or even be waiting for weeks with no response from Facebook
This process is clunky and slow, but the investment with your time will pay dividends WHEN you run into issues with Facebook (yes, it is inevitable)
Be ready to wait up to a month (lately 1-2 weeks as I write this) while keeping in mind that you will most surely be rejected and have to problem solve at least once. Also, make sure you're checking for support messages and status updates daily as if you don't answer, it just slows the process down more
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Bulletproof Tip #5
A Solid Infrastructure
Having a structure in place that allows you to scale while also keeping you protected IF and WHEN something gets disabled is key
Without understanding how to connect profiles, business managers etc. in the right way like I do with my Bulletproof Facebook System, you'll find yourself getting everything banned one after the next once one of your ad accounts, profiles, pages or business managers has problems
This is why the infrastructure is key - you'll want the right amount of business managers active and connected, but not too connected where you'll lose everything at once
Wouldn't it be great to have a structure where you lose one ad account, but it barely has an impact on your overall business?
Bulletproof Tip #6
Feedback Score & Page Management
How you manage your feedback score and pages is key
There's a few ways that I've helped my students do this, but the overall idea is to be ahead of a drop in feedback score
Being proactive about this is key as any connection to a low feedback score page can absolutely have a negative impact on your business
At the very least, when a low feedback score page (below 2 especially) is connected to your business manager, it's far more likely to get your business manager disabled
Bulletproof Tip #7
Backup Credit Cards & Domains
Having backup payment methods is key for Facebook. Remember, their system is trying to link you in every way possible. If you want to reduce your risk of issues from insta-bans etc. then make sure to setup additional cards from the start
I personally use American Express Business Gold as you can get a TON of points (I haven't bought a flight in years) and also you can have 99 additional employee cards for a one time payment of $99 every year (that's 1 payment of $99 not $99 for each card)
I put my own name on every card with a roman numeral to differentiate the cards.
When entering your payment method into Facebook, make sure to also NOT put your name as possible.
You can also use Virtual Credit Cards through services such as:
You can also use this with American Express - I haven't tested it yet but I'm sure it's just like the services above
So What's Next?
I have people messaging me literally every day asking specific questions abut this process, how to do it consistently without issues to get have multiple profiles, business managers etc. or even how to to get verified which is why I created the Bulletproof System to help you get started
You can join my Free Discord where I share occasional tips and updates if you haven't already, but if you want my help personally I have an amazing opportunity for a select group of people who are looking to create this system for their own business and stay ahead of Facebook bans in the future.
If you're serious about creating this system system for yourself and it interests you to stay ahead of what feels like never ending efforts of Facebook to shut you down then you'll want to see this video
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